Drone Photography and Video in schools
Drone photography and videography are something that we are asked about more and more frequently by our schools and is now a service that we offer alongside traditional school photography! Drone footage allows access to spaces not always easily photographable and can give a unique insight into all that school has to offer.
Drone video marketing for schools
It is no surprise that schools are looking to drone videography to showcase their school, with the opportunity to capture stunning views of school grounds and seamlessly move around outdoor spaces and play equipment in cinematic quality – what is not to love about a drone marketing video that can do all of that!
A virtual tour for a school website is a brilliant ‘first look’ for prospective parents and a drone marketing video allows families to explore the school environment in full ahead of open days. ‘Drones are incredibly versatile, capable of capturing aerial shots in a wide variety of environments, whether it’s sweeping landscapes, bustling cityscapes, or indoor events. This flexibility makes them ideal for marketing campaigns’
Drone videos could boost enrolment
A drone video allows you to capture a unique perspective on the school day giving access to the school campus and atmosphere in a way that can’t be captured in a photograph. ‘One of the best ways to use drones for video marketing is to tell a complete story.’ With a drone video school tour parents and potential parents are able to get an insight into a ‘day in the life’ of their child at school. The emotional connection to visualising your child in the school setting is a very powerful marketing tool and drone videos can deliver this edge. ‘Seeing happy students, inspiring teachers, and real classroom experiences can help families envision being part of your school community.’
What about choosing drone photos over staged photography?
We have been asked by some of our schools this past year to take some one-off drone photos to commemorate important moments in their school calendar; a visit to one of our schools to take drone photos of their Children in Need fundraising efforts is one example of how drone photography can be utilised in school alongside traditional school photography.
Drone photography has the benefit of being able to offer a unique perspective without extensive time commitments ‘Drones can be set up for production very quickly, which saves time and costs. Traditional setups can take many hours of preparation and involve many more people.’ utilising outdoor spaces and play equipment from a birds eye view can be a great way to create lasting school memories.
Drone videos and photography certainly have their place in school photography whether that be for marketing or capturing important school events, please get in touch with us to find out more about our drone video and photography services!
